Wednesday, October 22, 2008

CWDkids Remains Focused on the How

We are not sure how many of you read the NY Times Op-ed regularly, but we did not want you to miss this article by Thomas Friedman from October 15, 2008.

If you do not have time to read the entire thing, here is just a little piece of the article that we feel pertains to HOW we operate at CWDkids!

"Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things and tell others how you
do things on the Internet anytime, for no cost and without restraint. “In a connected world,” Seidman said to me, “countries, governments and companies also have character, and their character — how they do what they do, how they keep promises, how they make decisions, how things really happen inside, how they connect and collaborate, how they engender trust, how they relate to their customers, to the environment and to the communities in which they operate — is now their fate.”
Excerpted from "Why How Matters" by Thomas Friedman, NY Times, Oct. 15, 2008

We have been and continue to be worried about the HOW in everything that we do:We focus on finding the best quality merchandise for the best price.
  • We constantly strive to give our customers clothing options for their kids that are a value.
  • We buy from American companies as often as possible.
  • We do quality control checks on all of our merchandise and send back items that do not meet our standards to the vendor.
  • We offer a 365 day return policy... no questions asked.
  • Carol Marie from our corporate office answers every customer service email personally.
  • We are a small office of dedicated employees. We all have many responsibilities. We have been told over and over that one person here does the work of 3 or 4 at other catalogs and websites.
  • We watch our bottom line and do not hire a new employee until we are absolutely certain that we have the work for them. As a result, we have not had layoffs.
  • We care about our own employees and we care about you, our customer.
We pledge to continue focusing on the HOW in hopes that you will continue to reward us by choosing to shop at CWDkids!

If you have any ideas on HOW we can do a better job, please let us know!

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