Wednesday, June 4, 2008

20 (and a half) Years and Counting!

CWDkids company photo

Almost 21 years ago in the fall of 1987, our CEO, Philip Klaus mailed the first CWDkids catalog. He had a contingency plan if the children's clothing catalog flopped but he had not thought much about what he would do if it were a success. Luckily for all of us (pictured above at our company birthday party in 2007), the response was overwhelming (they actually had to turn off the phones to stop the influx of orders after that initial mailing). We have been steadily growing ever since, adding our website, CWDkids.com in 1996 and our newest baby, this blog, kidbits just this week.

Though we do have some recent hires (the last one started in 2007), many of us have been here for the milestone 5 or 10 years, and several members of our staff have been here from the beginning (we will let you guess who). Each of us would tell you that there is truly a family atmosphere in our corporate offices… in fact, Jim Klaus, Philip’s son, took over as President in 1995. Over the next couple of months we plan to profile our employees so that you can get a glimpse into the glamorous (ok, not really) world of children’s fashion!

Until then, we thought you might like to know a few fun facts about CWDkids:

#1 - Our first catalog was actually called Children's Wear Daily... but someone threatened to sue us so we changed it to Children's Wear Digest for the second mailing and it has been shortened to CWDkids so you won't have to type as much to visit us on the web!

#2 - We came up with our motto, "Dressing Kids Like Kids" as a result of customer comments. We hear from so many people who shop with us because we offer age appropriate clothing for children that it was a no-brainer!

#3 - We still offer the Lacoste polo shirt that was on the cover of our first catalog... although the price has jumped a bit from $17.50 to $45.00 (sorry)!

#4 - We celebrate every employee birthday with cake. Multiple birthdays in a month get pizza too!

#5 - Our most recently hired employee is forced to don an elf hat and hand out our Secret Santa gifts at our company Christmas extravaganza... this year, it was our CFO, Tracey (she won't admit to it, but she loved it)!

Thank you for letting us be a part of your family for the last twenty years. We look forward to getting to know you even better!

Please comment with stories about your family’s experiences with CWDkids.

We’re always thrilled to hear from both old customers (those of you who grew up in our clothes and have now started buying for your little ones) and new customers (those of you who may have just recently stumbled upon us online).

3 comments:

Anonymous said...

LOVED this article! Very humorous and informative about the company. Makes me want to work there!

Mary B. said...

We spend so much money on therapies, etc. for our child that I got creative to afford to buy her clothes and toys. I only just heard of CWDkids by Google searching "children outlet". When I saw great brands at lower prices, like Flapdoodles (which I could never afford to buy for my child before) I immediately told other people I know who have kids/grandkids. I also noticed you give to a School for Autistic kids in your area. Kuddos to you!

kathy said...

I love your clothes! Unfortunately my daughter is growing up and isn't able to wear too many things in your catalog anymore. This makes me very sad but I still love looking at the clothes and buying for nieces,nephews,etc!
Kathy
Raleigh,NC